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<channel>
	<title>jeromelaumk</title>
	<link>https://jeromelaumk.com</link>
	<description>jeromelaumk</description>
	<pubDate>Thu, 23 Apr 2026 10:43:55 +0000</pubDate>
	<generator>https://jeromelaumk.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Portfolio 2026</title>
				
		<link>https://jeromelaumk.com/Portfolio-2026</link>

		<pubDate>Thu, 23 Apr 2026 10:43:55 +0000</pubDate>

		<dc:creator>jeromelaumk</dc:creator>

		<guid isPermaLink="true">https://jeromelaumk.com/Portfolio-2026</guid>

		<description>Portfolio 2026
This is a currated deck of my agency works as an Art Director @ Mint Lab LLP.  For a full view of my portfolio and resume, and for any inquiries, please do not hesitate to reach out to me at jeromelaumk@gmail.com. Thank you!
&#38;nbsp;</description>
		
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	<item>
		<title>A Journey to Canto</title>
				
		<link>https://jeromelaumk.com/A-Journey-to-Canto</link>

		<pubDate>Wed, 24 Jun 2020 10:55:16 +0000</pubDate>

		<dc:creator>jeromelaumk</dc:creator>

		<guid isPermaLink="true">https://jeromelaumk.com/A-Journey-to-Canto</guid>

		<description>A Journey to Canto

	

Through the lens of visual communication
design, you embark on a personal journey to discover what is the Cantonese
culture like in Singapore. Utilising the design research method of Intangible
Cultural Heritage Valorisation, the intangibility of Cantonese culture has thus
been analysed, illustrated, documented and presented in three aspects
(Thinking, Feeling and Experience) to reflect how Cantonese Singaporeans think
and feel. Through this, I hope to translate, for future reference, the
intangible to tangible forms of Singapore Cantonese culture.



 
By
identifying key layers in the Cantonese culture, and acquiring interviews of
living human treasures, I concluded that the core of being a Cantonese was our
mindset of adaptation and flexibility. Our willingness to adapt and survive in
whatever new environments can be seen repeatedly in architecture, cuisine,
opera, festivals, and trades.
	Book 1: Cantonese Thinking


Like an onion, graduated layers peel back each
chapter to understand the Cantonese culture. A first-person narrative relays
the concept of Cantonese culture being an entity with a story to tell. The
accordion fold gives a sense of fluidity, like the unveiling of a Chinese
scroll painting. Together with illustrations, the design reflects the fluid changing
forms and adaptation in Singapore Cantonese culture. Hence, uncovering
Cantonese thinking.



 Book 2: Cantonese Feeling


The Cantonese Feeling Guide was designed to
allow an immediate understanding of how to recognise or use visual forms,
colours, typography, and logos to express the culture and heritage of
Cantonese. Specifically, the guide provides basic principles for the branding
of other cultural events or designs. 



Festival Branding: Cantonese
Experience


From intangible to tangible, after learning
the mindset and heart of Cantonese people, the ‘Ho Yeah’ festival allows you to
experience Cantonese culture first-hand. It completes your journey of exploring
Singapore Cantonese culture through the lens of visual communication design.









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&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/1f767afba48f2ccd2e4921bc943631a9f3d1ddd64a0a0fcb36b579fe156af2cc/trades.jpg" data-mid="75524739" border="0"  src="https://freight.cargo.site/w/1000/i/1f767afba48f2ccd2e4921bc943631a9f3d1ddd64a0a0fcb36b579fe156af2cc/trades.jpg" /&#62;


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&#60;img width="2587" height="1748" width_o="2587" height_o="1748" data-src="https://freight.cargo.site/t/original/i/48b8338d2d0a73be58cec2f043bbfe0cd66c084b12aec299d5c91598e917139e/A-Journey-to-Canto_img01_-.jpg" data-mid="75524767" border="0"  src="https://freight.cargo.site/w/1000/i/48b8338d2d0a73be58cec2f043bbfe0cd66c084b12aec299d5c91598e917139e/A-Journey-to-Canto_img01_-.jpg" /&#62;
&#60;img width="4142" height="2563" width_o="4142" height_o="2563" data-src="https://freight.cargo.site/t/original/i/4f0c3baa66455a6119d62541c24db7307294fe54f3fd569454c2df0f5e8e344f/HoYeah-2.jpg" data-mid="75641891" border="0"  src="https://freight.cargo.site/w/1000/i/4f0c3baa66455a6119d62541c24db7307294fe54f3fd569454c2df0f5e8e344f/HoYeah-2.jpg" /&#62;
</description>
		
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	<item>
		<title>Jackie's Weapons</title>
				
		<link>https://jeromelaumk.com/Jackie-s-Weapons</link>

		<pubDate>Wed, 24 Jun 2020 10:55:17 +0000</pubDate>

		<dc:creator>jeromelaumk</dc:creator>

		<guid isPermaLink="true">https://jeromelaumk.com/Jackie-s-Weapons</guid>

		<description>
	




	

Jackie Chan's 
unconventional weapons — an infographic.



A little fun way to see how efficient his choice of weapons were. Designed to showcase the weapons "stats".



&#60;img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/23eaa71d679de0f35e86540b4db10c22400e8ac4e3766eed2019f00b73cec711/jackie_behance.jpg" data-mid="75529036" border="0"  src="https://freight.cargo.site/w/1000/i/23eaa71d679de0f35e86540b4db10c22400e8ac4e3766eed2019f00b73cec711/jackie_behance.jpg" /&#62;


&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/54b1c62514f4a1bcba0f03cf669bafa9272050188648cf9220db869edde931e0/Jackie-Chan-03.jpg" data-mid="75529101" border="0"  src="https://freight.cargo.site/w/1000/i/54b1c62514f4a1bcba0f03cf669bafa9272050188648cf9220db869edde931e0/Jackie-Chan-03.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Azerbaijan vs Singapore</title>
				
		<link>https://jeromelaumk.com/Azerbaijan-vs-Singapore</link>

		<pubDate>Wed, 24 Jun 2020 18:19:52 +0000</pubDate>

		<dc:creator>jeromelaumk</dc:creator>

		<guid isPermaLink="true">https://jeromelaumk.com/Azerbaijan-vs-Singapore</guid>

		<description>
	



	

Azerbaijan vs Singapore.




An infographic design to explore the methods of visual information. Making use of digital imaging to create a series of visuals that will give meaning to the statistics.





&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1400750758cab79af51e181f098afc91bec4d3c92221a42c6522ce8cddd0db3a/infoassignment1.3.jpg" data-mid="75566219" border="0"  src="https://freight.cargo.site/w/1000/i/1400750758cab79af51e181f098afc91bec4d3c92221a42c6522ce8cddd0db3a/infoassignment1.3.jpg" /&#62;&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2a75dfff1b3a2c94932f4b8bd97bd91740a68851f54c4dd6eec9e15195921433/infoassignment1_flatlay.jpg" data-mid="75601171" border="0"  src="https://freight.cargo.site/w/1000/i/2a75dfff1b3a2c94932f4b8bd97bd91740a68851f54c4dd6eec9e15195921433/infoassignment1_flatlay.jpg" /&#62;</description>
		
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	<item>
		<title>Dream Worlds</title>
				
		<link>https://jeromelaumk.com/Dream-Worlds-1</link>

		<pubDate>Wed, 24 Jun 2020 10:55:18 +0000</pubDate>

		<dc:creator>jeromelaumk</dc:creator>

		<guid isPermaLink="true">https://jeromelaumk.com/Dream-Worlds-1</guid>

		<description>
	

Dream Worlds


	


	


3 different dream worlds that bring you on a whirlwind of emotions as you stare deeply into it. Most times, dreams cannot be recalled with clarity, but they leave an impression on you as you attempt to decipher the meaning behind them. This work explores drawing the audience one step closer to experiencing a dream from a print and into a different dimension, with the help of technology.
Enter the dream world using augmented reality.&#38;nbsp; Trigger the video by scanning the QR code and images with the Eyejack application.


	36”x 42” Archival Print (1)36”x 42” Digital Gloss Paper (2)Digital print, Augmented Reality AnimationNote: Scan the QR code with the Eyejack app and enter each dream.

Created in Associate Professor Kathleen Ruiz’s class, Advanced Digital Imaging
 ARTS-4860 / ARTS-6860 
Rensselaer Polytechnic Institute (RPI), New York






&#60;img width="6766" height="3000" width_o="6766" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ef3f2afb95e0a7a8d99cc6627de00b8aa7665744c82a90bdb6e65eadf4a88f65/Series-2.jpg" data-mid="75529340" border="0"  src="https://freight.cargo.site/w/1000/i/ef3f2afb95e0a7a8d99cc6627de00b8aa7665744c82a90bdb6e65eadf4a88f65/Series-2.jpg" /&#62;</description>
		
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	<item>
		<title>WuFoods Branding</title>
				
		<link>https://jeromelaumk.com/WuFoods-Branding</link>

		<pubDate>Thu, 25 Jun 2020 21:17:31 +0000</pubDate>

		<dc:creator>jeromelaumk</dc:creator>

		<guid isPermaLink="true">https://jeromelaumk.com/WuFoods-Branding</guid>

		<description>
	

WuFoods


	


	




PROMOTING FAMILY BONDING THROUGH FOOD





The idea of Wu Fu Lin Men (五褔臨門) is about reminding people from different walks of life that one’s Home or Family should always come first. This is because your connection with them is permanent and profound.
Wu Fu (五褔) refers to the 5 blessings in Chinese culture that have been defined and repeated over centuries. It is a reminder of wishing good fortunes or to bless your family and your elders, so that all may stay “together” and be united under one roof.
Lin Men (臨門) refers to the welcoming of these blessings into one’s house, so that all may enjoy and bene t from it. A reminder is also that one must be willing to open one’s doors, in order to welcome in more.




	

This idea is to, as mentioned above, to remind and to reintroduce to people from different ages, especially the younger generation, that even though society has become modernised, such traditions can and should be upheld and not forgotton.Home, or Family, is about using food (the 5 traditional dishes), each with their own blessing, to reunite the family to form a stronger bond.



View brand guide:https://issuu.com/jeromelaumk/docs/wufoodsbrandguide_behance_singles









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&#60;img width="3160" height="4740" width_o="3160" height_o="4740" data-src="https://freight.cargo.site/t/original/i/2e328e33421c1f026e331e4e758c7352d5cd74a3f8c3a6f4f3f6b4ce90f8dccb/11_wufoods.jpg" data-mid="75668907" border="0"  src="https://freight.cargo.site/w/1000/i/2e328e33421c1f026e331e4e758c7352d5cd74a3f8c3a6f4f3f6b4ce90f8dccb/11_wufoods.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>The Perfect Fit</title>
				
		<link>https://jeromelaumk.com/The-Perfect-Fit-1</link>

		<pubDate>Thu, 25 Jun 2020 20:44:18 +0000</pubDate>

		<dc:creator>jeromelaumk</dc:creator>

		<guid isPermaLink="true">https://jeromelaumk.com/The-Perfect-Fit-1</guid>

		<description>
	

The Perfect Fit


	

	Using the idea of a PERFECT FIT from the Japanese wood-joinery as the basis of my concept, the idea of UNITY&#38;nbsp;and&#38;nbsp;HARMONY&#38;nbsp;is of great importance. In search of imbuing this idea into application, I looked at the deeper meaning of how the Japanese wood-joinery is a very ancient tradition that the Japanese (even the Chinese) have perfected.The idea of TRADITION&#38;nbsp;is to pass on to the next generation so that they will not forget and will even benefit from what has been passed on.
This links back to the history of society, any society, and how through unity and harmony, were they able to find a PERFECT FIT within society to grow as a NATION. This growth is because of the foundation that has been set by our forefathers when they set the base to let the coming generations benefit.




	

This brings back to the HISTORY of Singapore where racial harmony was a requirement for the country to grow and move forward. All these have been planned since the start where housing was of the utmost importance. Till today, in HDB’s everything is very much controlled with precision. From how many races within a certain floor to how the neighbourhoods have been placed.
This was, in a way, the BUILDING BLOCKS of Singapore that allowed for a&#38;nbsp;PERFECT FIT&#38;nbsp;for her citizens.









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	<item>
		<title>Pittari Block Typeface</title>
				
		<link>https://jeromelaumk.com/Pittari-Block-Typeface</link>

		<pubDate>Wed, 24 Jun 2020 10:55:18 +0000</pubDate>

		<dc:creator>jeromelaumk</dc:creator>

		<guid isPermaLink="true">https://jeromelaumk.com/Pittari-Block-Typeface</guid>

		<description>
	
Anathema quadrivial: the dark obliques from zodiacal signs, the evolutionary-parental chains, the environmental matrix, the obsession from foiled appetitive urges: thus are we born prehensive to, and slaves of, inheritances.

	


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	</item>
		
		
	<item>
		<title>Death Anxiety Calendar</title>
				
		<link>https://jeromelaumk.com/Death-Anxiety-Calendar</link>

		<pubDate>Thu, 25 Jun 2020 04:35:38 +0000</pubDate>

		<dc:creator>jeromelaumk</dc:creator>

		<guid isPermaLink="true">https://jeromelaumk.com/Death-Anxiety-Calendar</guid>

		<description>
	
	Death anxiety, 
incorporated into an infographic

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		<title>Create with Us</title>
				
		<link>https://jeromelaumk.com/Create-with-Us</link>

		<pubDate>Fri, 26 Jun 2020 07:49:23 +0000</pubDate>

		<dc:creator>jeromelaumk</dc:creator>

		<guid isPermaLink="true">https://jeromelaumk.com/Create-with-Us</guid>

		<description>
	
	

Create with Us




	



	

An assignment design based on a brief by Ng Teng Fong General Hospital, for their Arts and Health department. Illustration style was created to convery the fun and happy side of what art can do for health. 
Poster + Brochure






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